Instagram Vaguav

- Tags : Instagram, socialnetworks, audiovisual
- Type : Profile
- Date :March-June 2025
- Skills : Express, Undertake, Design

As part of a project-based learning experience, we created Vaguav, a fictional audiovisual agency, and developed its online presence on Instagram. The objective was to create a coherent digital identity for the agency, showcase its audiovisual projects, and build a visual communication strategy tailored to a creative and professional audience.

We worked on Vaguav's graphic identity to ensure consistency across all publications: the choice of colors, typography, visual style, and overall atmosphere of the Instagram feed. This work allowed us to give the agency a recognizable identity that aligns with its positioning in the audiovisual field.

A content strategy was implemented to organize the posts: presenting projects, highlighting the agency, sharing visual content related to audiovisual production, and telling stories about the creative work. Each post was designed to convey a clear message while adhering to Instagram's guidelines.

We designed different content formats (posts, visuals, videos, stories) to boost Vaguav's Instagram page. The posts were created taking into account visual composition, posting frequency, and the visual impact of the feed, with the goal of showcasing audiovisual projects.

This project allowed us to analyze and apply Instagram's specific codes: information hierarchy, the importance of images, the use of visual storytelling, and feed consistency. We sought to adapt our communication to the workings and expectations of this social network.

Working on Vaguav's online presence on Instagram allowed me to develop skills in visual communication, digital strategy, and audiovisual content creation. This project also strengthened my ability to design a brand identity and promote projects in a fictional professional context.